Ideas for Creating the Best Marketing Videos for Skilled Nursing Facilities and Homes

Showcase Patient Care

Highlight on the marketing video the compassionate care provided to residents.

Feature actual patients and their daily routines on the video to demonstrate the quality of care and the supportive environment.

This will help potential residents, and their families feel reassured and comfortable, seeing the personalized attention and dedication of your staff.

Highlight Employee Satisfaction

Showcase on the marketing video your employees and their positive experiences working at your facility.

Interviews with staff members on the video can highlight their passion for their work and the supportive, family-like atmosphere.

This will make potential residents and staff feel welcomed and valued, attracting them to your facility.

Feature Medical Expertise

Include in your marketing video segments with your doctors and nurses providing informative medical content.

This demonstrates that your facility is staffed with knowledgeable professionals up to date with the latest medical advancements.

It reassures potential residents and their families, making them feel secure and confident about the quality of medical care.

Capture Fun Events

Showcase on the marketing video fun and engaging events at your facility.

Whether it's a holiday celebration, a themed party, or a particular activity, always have a videographer capture the events.

These moments highlight the vibrant community life and can excite potential residents about joining your skilled nursing home.

Promote Team Events

Feature events and activities for employees on your marketing video to show the camaraderie and teamwork within your staff.

This can include team-building exercises, staff parties, or training sessions.

It portrays a cohesive and supportive work environment, which translates to better resident care.

Address Concerns Transparently

If there are common concerns or misconceptions about skilled nursing homes, address them openly in your marketing videos. Transparency builds trust and shows that your facility is honest and committed to addressing issues head-on.

Engage Current Residents

Create marketing videos that involve your current residents.

This could be welcome videos for new residents or periodic updates that residents can share with their families.

Engaging current residents in your marketing efforts makes them feel valued and respected, and they can become powerful advocates for your facility.

Leverage Testimonials

Include testimonials from residents and their families in your marketing videos.

Personal stories and positive experiences can be very persuasive for potential clients.

These testimonials can highlight the quality of care, the supportive community, and your facility's overall positive impact on residents' lives.

Ensure Accessibility

Make sure your marketing videos are accessible to all viewers.

Include subtitles, ensure good audio quality, and consider creating versions with sign language interpretation if needed.

Accessibility ensures that your message reaches a broader audience.

Distribute Strategically

Plan where and how you will distribute your videos.

Share them on your website, social media platforms, and email newsletters.

Consider creating a YouTube channel for your facility to host all your video content in one place.

Printing video brochures is another great way to use your skilled nursing facility videos. These are hard copies of your video in the form of a book that will help get your message across, especially with the elderly community, which isn't so used to the internet. 

Read 15 Marketing Ideas for Nursing Homes in the Digital Age from Ajay Prasad of GMR Web Team

How The Slingshot Guys Can Help

At The Slingshot Guys, we specialize in creating high-quality, engaging videos tailored to your needs.

From concept development and storyboarding to filming and post-production, we handle every aspect of the video production process. Our team understands the unique requirements of skilled nursing homes and can help you create compelling videos that attract new clients and showcase your facility's exceptional care.

Let us help you bring your vision to life and make a lasting impression on potential residents and their families.

Schedule a free consultation today

Some of the benefits of a Skilled Nursing Home Facility Video

Video production for nursing homes has a lot more potential than you might THINK.

it's not just a way to show the video of the nursing home to potential patients or family members.

Video on the Nursing home website!

• It's what you show on your website, so when anyone checks out a place where to place their loved ones and in what nursing home is the best to go with, the video of your nursing home comes up on screen and helps them decide why you're the best nursing home to go with.

Video on the nursing home social media

• It's what you use to pin on all your social media platforms to show everyone engaging with your nursing home page or even scrolling the feed to find a nursing home for their loved ones. The video of your nursing home facility or the video of your skilled nursing facility will show up to them.

Video for marketing the nursing home

• It's what you use to advertise to get more leads; you boost the video of your nursing home on Facebook, Instagram, YouTube, or TikTok, so you'll get directly in the feed of people who're about to make one of the biggest decisions: What is the best nursing home to place their loved ones? 

Video for nursing home video brochures

• It's what you use in the special video brochures to hand out to people who are looking for the best nursing home, and when they hold in their hands a hard copy of a beautiful book where they can watch a beautiful skilled nursing facility video, it will swing their decision to your nursing home immediately.

Video to show on the big screen in the nursing home

• It's what you use to show on the big screens in your skilled nursing facility to promote the video and the special service you're offering to them. When their family and friends ask, they'll give good feedback about your nursing home just because of the wonderful video of your nursing home. 

Just remember to keep all of this in mind when you create a video for your nursing home facility, so you'll know how to ensure it meets the goal and helps you accomplish the best return on investment.