Introduction

Building a solid social media following is key to organic marketing for any business. 

It helps it expand its reach and influence in today's digital landscape, build a loyal base you can rely on, and use any information you want to share with the world. 

A solid social media following can be a game-changer for skilled nursing home owners. 

It's a direct line to potential residents and their families, a platform to showcase the quality of care provided, and a means to establish a trusted presence in the community. 

This not only positions you at the top of the field but also demonstrates your knowledge and experience in treating and caring for patients with the latest available care. 

Here's a detailed guide on how to build a solid social media following base. 

This resource, inspired by our success with other clients at The Slingshot Guys (some of whom have generated $100,000 monthly directly from social media with our approach), will inform and empower you with successful strategies. 

Let's get started: 

Step 1: Identify an Interesting Topic for Your Audience

The first important step in building a social media following is to select a topic that your target audience will find beneficial, informative, useful, and engaging.

For skilled nursing homes, this could include issues like elderly care tips, health and wellness advice, behind-the-scenes looks at daily life in the facility, or success stories of residents.

The key is to choose a topic that resonates with your audience and provides them with valuable information.

Step 2: Create a Series of Engaging Videos

Once you have identified your topic or a few topics, the next step is to create a series of videos discussing various aspects of it and sharing this knowledge.

Aim to produce a series of informative, entertaining, and engaging videos.

To keep your audience's attention, these videos should be short and to the point, ideally between 15 and 60 seconds (No longer since Social media - Especially YouTube short - will change the video not as a reel, and it won't perform well)

For example:

You could create videos featuring staff members sharing their expertise, doctors sharing how to stay healthy, residents participating in activities or facility tours.

These videos are not just informative, but also entertaining, providing a glimpse into the vibrant life at your skilled nursing home.

Step 3: Post Consistently on Social Media Platforms

Consistency is key to building a social media following.

Post your videos 2-5 times weekly on Instagram Reels, TikTok, or YouTube Shorts.

These platforms are designed for short-form video content and have algorithms that favor frequent posting, which can help increase your visibility.

Regular posting keeps your audience engaged and helps build a loyal following over time.

But remember, keep it consistent, and don't give up after 2 weeks; it takes time, but if you're consistent, it will slowly build up.

Step 4: Promote Your #1 Best Video

After posting several videos, identify the one that you feel is the best. This video should be the most engaging and representative of your content.

Invest in promoting this video by paying Meta (Instagram) as little as $20 daily to target your audience.

The goal is to get people to follow you, not necessarily buy from you immediately.

Building a following base is the first step towards long-term engagement and trust.

Finish of the video:

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Step 5: Keep Your Audience Entertained and Engaged

Once you start building a following base, it's important to maintain the momentum.

Keep your audience entertained with regular content and engage with them by replying to comments and messages (at least the first 30 comments on every post).

This interaction helps build a community around your brand and keeps your followers returning for more.

This could mean sharing updates about events, new services, or resident achievements for skilled nursing homes.

Step 6: Start with a Strong Hook

Each video should start with a solid hook to grab your audience's attention.

This could be an interesting fact, a question, or a controversial statement that sparks curiosity.

The first few seconds of your video are crucial in determining whether viewers will continue watching or scroll past.

For example:

You might start a video with a question like, "Did you know that regular social interaction can improve seniors' health?"

Keep in mind that all social platforms want more people to join and more people to watch content.

If the algorithm sees that your content is being watched by more people, this will just help your content reach even more people.

Step 7: Open a Conversation

Encourage your audience to engage with your content by opening a conversation.

Ask questions, invite opinions, and create content that encourages discussion.

This not only increases engagement but also helps you understand your audience better.

For instance:

You could ask viewers to share their favorite memories with their grandparents or their thoughts on elder care.

Following these steps will build you a substantial following base within a month.

Once you have a large audience, you can use it to disseminate important information, promote services, and drive traffic to your website.

For skilled nursing homes, this could mean sharing health tips, announcing new programs, or highlighting resident stories.

Conclusion

At The Slingshot Guys, we specialize in creating engaging video content and guiding businesses in building a solid social media following.

We can provide you with videos, and we work on monthly contracts to help skilled nursing homes with engaging and informative videos for social, as well as guiding them on how to use the meta platform to target the audience you're looking for; we come up with the topics, we write the scripts, and we film edits and ensure you're getting a solid following base and know to communicate with them and help them with their needs.

Contact us today to discuss our options and start making money from your social media posts.

Below, watch one of the videos we produced for a healthcare facility in New York. It helped them increase their fan base and attract the most clients in the neighborhood.

If you want to schedule a free consultation, fill out the form below, and someone from our team will contact you shortly.

Building a social media following base for skilled nursing home facilities