Marketing with video commercials is an essential tool in marketing for businesses.

Each year, video marketing and video advertising, becomes increasingly apparent that video commercials are immensely helpful for brands or businesses' growth, reach, and success.

So...

On what platform should someone advertise the video commercials? On social media? Or TV?

Television commercials and YouTube or social media commercials: Overview

At first glance, Television video commercials and YouTube video ads, appear to be very similar.

However, each platform has its unique features that set it apart.

With their broad reach, television video commercials are a staple of traditional advertising.

On the other hand, with its targeting options and interactive features, YouTube video ads is a powerhouse for digital marketing, offering different advantages.

As we delve deeper into each platform, we uncover several key differences between Television video commercials and YouTube Video Ads.

These differences are crucial in understanding the distinct advantages of each platform.

Let's break down the key areas in which both platforms differ:

The Audience 

YouTube is the easiest and most convenient way to target a specific audience with your video ads, as it works with Google ads; you can choose on your video ad campaign "interest, gender, location, and many more options you can't really select on television ads.

The Authenticity

YouTube and other video ad platforms are used for casual scrolling on social media, which can affect the authenticity of the ads.

On the other hand, Television video commercials, being viewed in a more formal setting, may be perceived as more legitimate, potentially increasing trust in the video commercial.

The Call To Action 

YouTube video ads and other video ad platforms, have a unique advantage over television video commercials:

A Call-To-Action link

The Call-To-Action on the video ad, has a link right at the bottom of the video, which will help you convert more people as you won't lose them with time.

Television video commercials don't have any option to click right away, and you have to hope people remember the call-to-action on the video, which will cost you precious time. 

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Before you decide where to post your marketing videos, ensuring they are high quality and have a well-written script is crucial.

The Script is key in video marketing, and it's worth investing in a professional video production who knows how to write scripts and screens to make the most of your advertising platforms.

This emphasis on quality underscores the need for professional assistance in video production.

Let our experts help you with video production at an affordable price.

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YouTube Shorts Video ads

YouTube Shorts, launched in September 2020, is a short-form video feature designed to compete directly with TikTok.

It's an easy way to share videos up to 60 seconds.

This feature is handy for businesses looking to create trendy, Gen-Z-style video ads.

YouTube Shorts is an ideal platform for creating high-quality content quickly and allowing you to tap into the trend of Gen-Z style video ads. This unique feature of YouTube Shorts opens up exciting possibilities for businesses looking to create trendy, Gen-Z-style video ads.

YouTube shorts are trickier as you cannot send your video as an ad. Still, you can use reels for marketing videos on other social media platforms.

What Video Platform Should I Use?

When deciding whether to use television or YouTube for your video marketing campaign, consider the purpose and nature of your business.

Video legitimacy vs. Direct sales

Television video commercials are the way to go if you aim for legitimacy and branding. However, if you want to make immediate sales to a global audience, YouTube is your platform. 

For legitimacy, television video commercials will accomplish this goal better.

It will put you in the spotlight for legitimacy and branding only, without the need for immediate sales.

For those looking to make immediate sales to the world, regardless of what it is, YouTube is the website to be on.

With thousands of success stories stemming from YouTube, it's a platform that offers a simple but effective way to reach your audience and gives you more financial options.

The platform allows advertisers to go viral and, with a great script, can generate more sales than you ever imagined, directly from the marketing video. 

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The Slingshot Guys is the only video production agency in NY trained to write and produce videos that will convince viewers. 

We do Video Marketing, Video Testimonials, Facility videos, Video commercials, and more.

See a sample of a television video commercial!