The script is no question the most important part of your video commercial, but there are more strategies to ensure the best ROI. 

Here are a few more tips to consider when producing a video commercial.

Double Down on Calls to Action (CTAs)

Data has shown that people who are watching a video ad are likelier to click a link when told to do so in the video ad.

This is why incorporating multiple CTAs can significantly boost engagement and conversions.

Say it out loud:

Clearly instruct your viewers on what action to take next. For example, say, "Click the link below to learn more," or "Call us now to get started." If your pitch convinces them, they'll likely follow through.

Example:

Imagine a video ad for a new fitness app. The narrator could say, "Download our app today and start your fitness journey!" This direct instruction can prompt immediate action from viewers.

Show the Link

The viewer does not always have the option of clicking a link directly from the video, especially in television commercials.

Therefore, it's crucial to display the link or action prominently and make it easy to remember.

For instance, in a TV commercial, you could display a short, memorable URL or a QR code on the video that viewers can scan with their phones.

You could use on-screen graphics to highlight the link in a digital video.

This ensures that even if they can't click directly, they can still easily access your website or landing page.

Optimize Video Length

The length of a video can significantly impact viewer engagement.

When deciding on the length, it's important to consider the platform and the type of content.

For instance, shorter videos (under 2 minutes) are generally more effective for social media, where attention spans are shorter.

On the other hand, longer videos (2-5 minutes) can be more suitable for detailed product demonstrations or testimonials, which require more in-depth information.

Example:

A 30-second teaser video on Instagram will capture attention quickly. In contrast, a 3-minute video on your website will provide a more in-depth look at your product or service.

Storytelling

Storytelling with a video is a powerful tool in video marketing.

By creating a narrative that connects with the audience, you can make the message more memorable and impactful.

Example:

Instead of just listing the features of a new product, tell a story about how it solved a problem for a customer. This approach can create an emotional connection and make your video more engaging.

Use Good Quality Visuals and Sound

High-quality visuals and sound will significantly affect how your video is perceived.

Invest in equipment and professional editing to ensure your video looks great and sounds great.

Example:

A well-lit, professionally shot video with clear audio will always perform better than a poorly produced one.

Consider hiring a professional videographer video production company or using high-quality stock footage and music.

(You can always call our team to discuss your project and how we can help you; click here to send an email to us) 

Use Testimonials and Google Reviews

Including testimonials and Google reviews from satisfied customers can add credibility to your video and persuade potential customers to take action. (but make sure you satisfy your customers, so you'll always have good referrals)

Example:

Use a short clip of a happy customer discussing their positive experience with your product or service.

This will be particularly effective in building trust and encouraging conversions.

Track and Analyze Performance

Tracking and analyzing your video's performance is important to ensuring the best ROI.

Use analytics tools to track metrics such as views, click-through rates, and conversions.

Example:

Platforms like YouTube and Facebook provide detailed analytics that can help you understand how your video is performing.

Use this data to make informed decisions about future video content.

Repurpose and Reuse Content

Maximize the value of your video content by repurposing and reusing it across different platforms and formats.

This can help you reach a bigger audience without creating new content from scratch.

Example:

A single video can be edited into shorter clips for social media, turned into a blog post, or used in email marketing campaigns.

This approach will get you the most out of your investment.

The Slingshot Guys: Your Partner in Video Production

The Slingshot Guys is the only video production agency in NY trained to write and produce videos that will convince viewers.

We specialize in:

Video Marketing.

Video Testimonials.

Facility VIDEOS.

Video Commercials.

Social media videos.

Training videos and more.

Our team is dedicated to help you achieve the best ROI from your video content by implementing these and more strategies.

By following these tips and leveraging the expertise of The Slingshot Guys, you will create compelling video content that drives engagement and delivers a strong return on investment.

See a sample of a Television video commercial that has 2 "call to actions" on the video, the actress says the call to action on the videos, the "call to action" is on the screen.

Video commercial call to action #1 at 0:53

Video commercial call to action #2 at 1:06