Why High Staff Turnover in Nursing Homes is a Big Problem and How Staff Videos Can Help
The Big Problem of Nurses Turnover in Nursing Facilities
and How Staff Videos Can Help
If you've ever had to get used to new faces all the time, you'll know how unsettling it can be.
Now imagine that feeling in a nursing home, where consistency in care is not just a luxury but a necessity.
Unfortunately, the biggest headache for nursing homes today is the high turnover of nurses and staff.
This coming and going isn't just a logistical nightmare, but it seriously impacts residents' quality of care.
Yeah, you know the Suits TV show and how Mike Ross was stunned when he learned firsthand what might happen to his grandmother if the nursing home is short of nurses.
Let The Slingshot Guys explain why this happens, why it's such a big deal, and how using staff videos turn things around.
The Ripple Effect of High Turnover
Picture this:
You're in a nursing home, and every few weeks, there's a new nurse or aide you have to get used to.
It's not just inconvenient; it's problematic.
Every patient in a nursing home has specific needs, routines, and medical histories.
When new staff come in, they need to quickly get up to speed on all this information.
It's a lot to ask, and unfortunately, it often leads to lapses in care.
But it's not just the patients who suffer.
New nurses and staff members in skilled nursing and senior facilities find themselves needing more mentorship and support from more experienced colleagues.
This lack of guidance on care will lead to mistakes, lower confidence, and, eventually, job dissatisfaction.
When nurses and staff feel unsupported and overwhelmed, they're more likely to make mistakes and eventually leave, which only perpetuates the cycle of high turnover. It's a vicious cycle that's hard to break.
The Hidden Costs for the Nursing Home Owners
An expense Nursing home owners can't afford.
The constant shake of nurses and staff isn't just bad for patient care; it's expensive too.
Every time a Nurse or staff member leaves, the facility has to spend time and money recruiting, hiring, and training someone new.
And that's not even accounting for the loss of knowledge and experience that walks out the door with every departing nurse.
This hidden cost will add up quickly, putting additional draining on already tight budgets.
How Staffing Videos Will Help
So, what's the solution?
One promising approach is the use of staffing videos.
Now, I know what you're thinking; videos won't solve all the problems.
But hear us out.
Staffing videos offer a way to help staff feel more connected, recognized, and part of a bigger brand, which can make a big difference in several ways.
Creating a Sense of Belonging:
With staffing videos, staff get to see each other regularly, even if they don't work the same shifts.
This can help build a sense of community and belonging.
When nurses and staff see familiar faces and feel part of a team, they're more likely to stick around.
Consistent Messaging:
Staffing videos can deliver the facility's mission, values, and expectations clearly and consistently.
This helps create a strong organizational culture where everyone knows their role and feels part of the team.
When nurses and staff feel like they're part of something bigger, they're more likely to stay.
Building Community:
Videos can also be used to share success stories and testimonials from current nurses.
This will help you build a sense of community and belonging, making employees feel valued and appreciated.
When nurses and staff feel valued, they're happier and more productive.
Setting Company's Boundaries:
Staffing videos will also set clear company boundaries and expectations.
When everyone understands the rules and what's expected of them, it will reduce mistakes and conflicts.
This helps create a more pleasant and productive work environment.
Real-Life Success Stories
Videos to improve your nurses and staff quality
You might be wondering if staffing videos really work.
Well, YES!
For example, one nursing facility saw a 20% decrease in staff turnover after 3 months of using the staff videos program.
Every month, another nursing home was in the spotlight to show all other sister facilities their accomplishments and staff for all other facilities.
The staff reported feeling more confident and supported, and the overall quality of care improved significantly.
Another nursing home used videos to highlight the personal stories of long-term employees, showcasing their experiences and why they love working there.
This not only helped new hires feel more connected but also boosted morale across the board.
Employees who felt recognized and appreciated were more likely to stay and contribute positively to the workplace culture.
Creating a Supportive Environment in the SNF and Senior Living Facilities.
When nurses and staff feel effectively trained and part of a supportive community, they will likely stay in their positions.
This not only reduces turnover rates but also improves the overall quality of care.
Investing in high-quality staffing videos will improve professional development, patient outcomes, and job satisfaction.
Tailoring Content to Specific Needs
One of the great advantages of staffing videos is that they can be custom-made to address specific facility needs and challenges.
For example, videos can be created to provide specialized training on dealing with dementia patients, managing medication, or handling emergency situations.
Or show the accomplishment and what makes something count as an accomplishment for the executive team.
This targeted approach ensures that staff are well-prepared to handle various scenarios, which is crucial in a nursing home setting.
Fostering a Culture of Continuous Improvement
By regularly updating video content and encouraging nurses and staff to engage with these resources, nursing homes can foster a culture of continuous improvement.
This culture not only benefits the staff but also translates into better care for residents.
When staff are constantly learning and growing, they are more likely to stay motivated and committed to their roles.
The Importance of Feedback
Another key aspect of using staffing videos is the ability to gather feedback from staff.
By including surveys or questionnaires at the end of each video, nursing homes can get valuable insights into what's working and what's not.
This feedback can be used to improve future video materials and ensure that they are meeting the needs of the staff.
Engaging staff in this way also makes them feel heard and valued, which can help to boost morale and retention rates.
The Personal Touch
While staffing videos are an excellent tool for providing consistent and complete information, they should be used with other forms of support and mentorship.
Regular check-ins, team-building activities, and one-on-one mentoring can complement the staffing videos and provide the personal touch that's so important in a caregiving environment.
When staff feel supported both professionally and personally, they are more likely to stay with the organization and provide high-quality care.
Contact Us
The Slingshot Guys
Your Partner in healthcare video production
Now, you might be wondering where to start with creating these staffing videos.
That's where The Slingshot Guys come in.
We specialize in video production for healthcare and have helped numerous companies create engaging and effective video content.
By working with us, you can ensure that your staff feels more connected, recognized, and part of a bigger brand, leading to a more stable and efficient workforce.
Let's take the next step together to create a better, more supportive environment for both your staff and residents.
Contact The Slingshot Guys today and see how we can help you make a difference.
We've helped many other companies in similar situations, and we're confident we can do the same for you.
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