When to Do Video Marketing for Nursing Facilities on Your Own, and When to Bring in Professional, and a detailed video marketing funnel to get your healthcare facility at 100% Occupancy
Video Marketing for Healthcare and Nursing Facilities!
When to Do on Your Own, and When to Bring in Professionals!
Video marketing for healthcare facilities
In today's digital age, video marketing and video tours have become essential tools for businesses across all industries, including healthcare.
Nursing facilities, in particular, benefit greatly from video marketing, which allows them to showcase their services, facilities, and compassionate care in a visually engaging way.
However, the question often arises: when should you handle video marketing on your own, and when is it important to bring in professionals?
In this article, we'll explore the advantages and limitations of both approaches and provide insights on when to seek professional help.
As always, The Slingshot Guys is a video production company helping healthcare facilities throughout the United States achieve their goals and get 80% more conversions with our video tours for healthcare facilities.
The DIY Approach:
When to Handle Video Marketing on Your Own!
Let's get into detail
There are several scenarios where handling video marketing on your own can be a viable and cost-effective option.
Here are some situations where the DIY approach might be suitable:
Limited Budget:
If your nursing facility has a limited marketing budget, creating videos on your own can be a cost-effective solution.
With the availability of affordable video equipment and editing software, it's possible to produce high-quality videos without breaking the bank.
(The most affordable option for nursing facility videos from The Slingshot Guys is $2,987. This price makes it easy to produce videos whenever needed. To find out who qualifies for this price and what is included, please get in touch with us or schedule a call with us here.)
Simple Content:
For straightforward content such as staff introductions, facility tours, or patient testimonials, a DIY approach can work well.
These types of videos don't require complex production techniques and can be easily created with a smartphone or a basic camera.
Tip: use an external microphone and CapCut to edit your content.
Quick Turnaround:
If you need to produce videos quickly, handling it yourself can save time. Professional video production can involve scheduling, planning, and coordination (depends on what you need) which may not be feasible for urgent projects.
Tips for Successful DIY Video Marketing
Six tips to help you produce video on your own
If you decide to handle video marketing on your own, here are some tips to ensure your videos are effective and engaging:
1: Plan Your Content:
Before you start filming, outline the key messages you want to convey and create a storyboard.
This will help you stay organized and ensure your video has a clear structure.
2: Invest in Basic Equipment:
While you don't need professional-grade equipment, investing in a good-quality microphone and lighting can significantly improve the quality of your videos.
3: Focus on Audio Quality:
Clear audio is crucial for effective communication. Use an external microphone to capture crisp and clear sound and minimize background noise.
4: Keep It Short and Sweet:
Attention spans are short, especially homemade videos.
Aim to keep your videos concise and to the point, ideally under two minutes.
5: Edit Thoughtfully:
Use video editing software to trim unnecessary footage, add captions, and enhance the overall look of your video.
There are many user-friendly editing tools available, such as iMovie, Adobe Premiere Rush, and Filmora.
6: Engage Your Audience:
Encourage viewers to like, comment, and share your videos. Respond to comments and engage with your audience to build a sense of community.
When to Bring in Professionals:
The Benefits of Professional Video Production
P.N. Video tours must be produced professionally. If you want to showcase your facility and it is not well done, you are causing more harm than good.
While the DIY approach can be used sometimes, there are certain situations were bringing in professionals is a must to achieve the desired results.
Here are some scenarios where professional video production is the way to go, even with other types of videos:
High-Quality Production:
Professional production is the best option to create polished and visually stunning videos.
Professionals have the expertise, equipment, and skills to produce high-quality videos that stand out.
But it's not just about the equipment; it's about the experience in using it to ensure you're getting your best results showcasing the healthcare facility.
Complex Projects:
For complex projects such as promotional videos, documentaries, or virtual tours, professional production is necessary.
These types of videos require advanced techniques, such as drone footage, special effects, and professional editing.
Brand Image:
Your videos are a reflection of your brand.
If you want to convey a professional and credible image, investing in professional video production is crucial.
High-quality videos will enhance your brand's reputation and build trust with your audience.
Consistency:
Professional production ensures consistency in terms of style, tone, and quality.
This is important for maintaining a cohesive brand identity across all your video content.
It's also important to ensure your bigger company uses the same concept and style to build a bigger brand.
Time and Resources:
Producing high-quality videos can be time-consuming and resource-intensive.
By outsourcing video production to professionals, you can focus on other important aspects of your business while ensuring your videos are in capable hands.
Expertise and Creativity:
Professional videographers bring a wealth of expertise and creativity to the table. They can offer fresh perspectives, innovative ideas, and creative solutions to make your videos more engaging and impactful.
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Building a Video Marketing Funnel for Nursing Facilities.
The Slingshot Guys detailed video marketing plan to get your healthcare facility at 100% occupancy!
1. 20-second Video Ad (Top of the Funnel)
Where: Social media platforms (Facebook, Instagram, TikTok).
When: Use for paid ads, quick promotions, special offers, or event announcements.
Visuals: Eye-catching graphics, concise messaging, and a strong call-to-action.
Purpose: Capture attention and generate initial interest.
Explanation:
The 20-second video ad serves as the first touchpoint in your funnel.
It's designed to grab the viewer's attention quickly and create curiosity.
By using engaging visuals and a compelling call-to-action, you drive viewers to your website or landing page.
This ad should highlight a key benefit or unique selling point of your facility to entice viewers to learn more.
2. Long Version of a Tour of the Facility (Middle of the Funnel)
Where: Website, YouTube, virtual tour platforms, or video books.
When: Use for prospective clients or families researching your facility.
Visuals: Detailed walkthroughs of the facility, interviews with staff and residents, and highlights of key amenities.
Purpose: Build a deeper connection with potential clients by providing an in-depth look at your Healthcare facility.
Explanation:
Once viewers are intrigued by the initial ad, they visit your website to watch the longer tour video.
This video provides a comprehensive overview of your facility, showcasing the environment, amenities, and care provided.
By offering a detailed and transparent look, you build trust and credibility with potential clients.
This step helps viewers feel more connected and informed about your facility.
3. Short Follow-Up Email with an Insight of the Company Culture (Middle of the Funnel)
Where: Email marketing campaigns.
When: Use after initial contact or inquiry.
Visuals: Brief video clips showcasing staff interactions, team-building activities, and company values.
Purpose: Reinforce the positive impression and provide additional information about your facility's culture and values.
Explanation:
After viewers have watched the tour video, follow up with an email that includes a short video highlighting your company culture.
This video can feature staff interactions, team-building activities, and testimonials from employees.
By showcasing the positive and supportive work environment, you reinforce the trust and connection built in the previous step. This follow-up video helps nurture leads and keep them engaged.
4. Welcome Video (Bottom of the Funnel)
Where: Website, onboarding emails.
When: Use for new residents and their families.
Visuals: Warm and welcoming messages from the CEO and staff, an overview of the facility, and information on what to expect.
Purpose: Make new residents and their families feel welcomed and informed.
Explanation:
As potential clients move further down the funnel and consider choosing your facility, a welcome video can provide a warm and reassuring touch.
This video should include messages from the CEO, Admin, and staff, an overview of the facility, and information on what new residents can expect.
By creating a positive and welcoming experience, you help ease any concerns and make the decision-making process smoother.
5. Video to Be Played in the Facility to Ensure People Have a Positive Vibe (Retention)
Where: Common areas, waiting rooms, resident lounges, family visiting lounges.
When: Use throughout the day to create a positive atmosphere.
Visuals: Uplifting and cheerful content, resident testimonials, and highlights of activities and events.
Purpose: Enhance the overall atmosphere of the facility and ensure residents and visitors have a positive experience.
Explanation:
Once residents are part of your facility, it's important to maintain a positive and engaging environment.
Playing uplifting and cheerful videos in common areas can enhance the overall atmosphere and ensure residents and visitors feel welcomed and happy.
These videos can include testimonials from residents, highlights of activities and events, and messages from staff (keep in mind that in these areas, audio won't be heard most of the time, so stick with strong visuals)
By creating a positive vibe, you help retain residents and build a strong sense of community.
By strategically placing these videos at different stages of the funnel, you can guide potential clients through a seamless journey from initial interest to conversion. This approach can lead to an 90% increase in conversions by building trust, providing valuable information, and creating a positive experience for your audience.
When You Shouldn't Use Videos?
Why you Shouldn't Use Videos at the End of Your Marketing Funnel!
While videos will boost conversions by up to 90% in your marketing funnel, they might not be the best strategy for the final phase of the funnel.
Want to know why?
Using videos at the end of your video marketing funnel can actually backfire.
Why?
When you ask your audience to take action, like calling, filling out a form, or sending an email, a video will distract them from completing that action.
This means you might lose half of your potential conversions because they get caught up watching the video instead of doing what you want them to do.
The Slingshot Guys:
Your Best Fit for Producing Video Tours for Healthcare Facilities
When it comes to producing video tours for healthcare facilities, The Slingshot Guys are the best fit for several reasons:
Specialized Experience:
The Slingshot Guys have extensive experience in creating video content specifically for healthcare facilities.
We understand the unique needs and challenges of the industry and know how to highlight the key aspects of your facility.
High-Quality Production:
With state-of-the-art equipment and a team of skilled professionals, The Slingshot Guys delivers high-quality videos that showcase your facility in the best possible light.
Our attention to detail ensures that every aspect of your video is polished and professional.
Creative Storytelling:
The Slingshot Guys excel in creative storytelling.
We can craft compelling narratives that resonate with your audience and convey the compassionate care and exceptional services your facility provides.
Comprehensive Services:
From pre-production planning to post-production editing, The Slingshot Guys offer comprehensive video production services.
We handle everything from scripting and storyboarding to filming and editing, ensuring a seamless and stress-free experience for you.
Customized Solutions:
The Slingshot Guys understand that every healthcare facility is unique.
We offer customized solutions tailored to your specific needs and goals.
Whether you need a virtual tour, promotional video, or patient testimonial, we can create content that aligns with your vision.
Client-Centric Approach:
The Slingshot Guys prioritize client satisfaction.
We work closely with you throughout the production process, ensuring that your input and feedback are valued and incorporated.
Our collaborative approach ensures that the final product meets your expectations and exceeds your goals.
Proven Track Record:
The Slingshot Guys have a proven track record of success.
Our portfolio includes numerous successful projects for healthcare facilities, and our clients consistently praise their professionalism, creativity, and dedication.
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In conclusion, video marketing is a powerful tool for nursing facilities to showcase their services and connect with their audience. While the DIY approach can be suitable for simple and budget-friendly projects, professional video production is essential for high-quality, complex, and brand-enhancing content. When it comes to producing video tours for healthcare facilities, The Slingshot Guys are the best fit, offering specialized experience, high-quality production, creative storytelling, comprehensive services, customized solutions, a client-centric approach, and a proven track record. By partnering with The Slingshot Guys, you can ensure that your video content effectively communicates your message and leaves a lasting impression on your audience.
