When to Post Videos on Social media for Maximum Engagement in 2024
Mastering Social Media Timing: When to Post for Maximum Engagement in 2024
Unlocking the Secrets to Optimal Posting Times
on Instagram, Facebook, LinkedIn, TikTok, and other platforms
In this fast world of social media, timing is everything.
Knowing when to post is important and can make the difference between your content going viral or getting lost in all the noise, whether you're a social media marketer or a small business owner.
With platforms like Instagram, Facebook, LinkedIn, and TikTok each having their own peak engagement times, it's important to shape your posting schedule to maximize reach and engagement.
In this article, our team at the Slingshot Guys will dive into the latest research and trends for 2024, revealing the best times to post on each major social media platform.
Get ready to boost your social media strategy and connect with your audience like never before!
This article is based on video posts for which The Slingshot Guys help write and produce the videos.
Get a free estimate of our social media video package, contact us today, or see more on our social media video production page.
Instagram video reels
Peak time
The best day to post on Instagram a video reel is Tuesday,
The best time on Tuesday is between 10 a.m. and 5 p.m.
2nd best timing is generally on weekdays between 10 a.m. and 3 p.m.
Best Times to Post Video Reels on Instagram by Day:
From 11 a.m. to 1 p.m. on Monday
From 10 a.m. to 5 p.m. on Tuesday
From 11 a.m. to 1 p.m. on Wednesday
From 11 a.m. to 12 p.m. on Thursday
From 11 a.m. to 1 p.m. on Friday
From 9 a.m. to 4 p.m. on Sunday
In general, is Sunday not a good day to post, specifically between 6 p.m. and 8 a.m.
Worst Times to Post Video Reels on Instagram:
11 p.m. to 7 a.m., Monday to Sunday
Facebook videos
Peak time
The best times to post a video on Facebook are 9:00, 7:00, 10:00, 8:00, and 11:00 a.m.
The Best days to post the videos are Fridays, Wednesdays, and Mondays.
Here's a breakdown of the best times to post on Facebook by day:
9 a.m. to noon on Mondays
9 a.m. - 2 p.m. and 5 p.m. on Tuesdays
9 a.m. - 3 p.m. and 5 p.m. on Wednesdays
8 a.m. - 2 p.m. and 5 p.m. on Thursdays
9 - 11 a.m. on Fridays
9 - 11 a.m. on Sundays
TikTok videos
TikTok's best posting times depend on your audience,
But here are some general guidelines:
Best Times to Post Videos on TikTok:
2 p.m. - 4 p.m. on Tuesday
12 p.m. to 3 p.m. on Thursday
12 p.m. to 4 p.m. on Friday
These are peak hours; you should consider posting:
At Lunch Breaks from 12 p.m. - 1 p.m. and After School from 3 p.m. - 5 p.m.
(Monday to Friday)
Or Prime Time from 7 p.m. - 9 p.m.
(Monday to Thursday)
These are the Worst Times to Post on TikTok:
Early Mornings: 3 a.m. - 5 a.m. and Late Nights: 10 p.m. - 2 a.m.
(Monday to Sunday)
Mid-Afternoon: 2 p.m. - 4 p.m.
(Saturday and Sunday)
If you want to maximize engagement, avoid posting during these times
Some additional TikTok-specific tips:
- Post consistently to keep your audience engaged
- Experiment with different times to find your unique best times
LinkedIn Videos
The best time to post on LinkedIn is Tuesday between 10 a.m. - 12 p.m.
Best Times to Post on LinkedIn by Day:
2 p.m. - 2 p.m. on Mondays
10 a.m. - 12 p.m. on Tuesdays
2 p.m. on Wednesdays
9 a.m. - 2 p.m. on Thursdays
8 a.m. - 1 p.m. on Fridays
7 a.m. on Sundays is light
Additional Tips:
Post during lunch breaks or other work breaks.
Take into consideration the time zone of your target audience
Be consistent; post 2-5 times per week and up to 20 times monthly.
YouTube Video Shorts
The best time to post on YouTube Shorts depends on your target audience's location, interests, and viewing behaviors.
However, based on YouTube's algorithm and user engagement, here are some general guidelines and tips:
The Best Time to Post on YouTube Shorts:
The Peak time to post on YouTube shorts is Tuesday between 12 p.m. - and 4 p.m.
The Best Days, in General, to Post on YouTube Shorts:
Tuesday, Thursday, Friday
Avoid Posting on YouTube Shorts During:
Late nights, Early mornings, Weekends,
More Tips to help you boost your YouTube short posts:
Post consistently
Consider posting during events, trends, or holidays related to your content.
Use YouTube Analytics to track performance and adjust your strategy.
The Slingshot Guys is a video production company that can help you write and produce videos to boost your sales and engagement on social media and in other places; we helped companies increase sales from our video by 400% as well as helping companies generate $100,000 in monthly sales from social media videos, read more about it here.
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