In today's fast-paced digital world, video marketing has become essential for businesses looking to connect with their audience. 

Just as you wouldn't produce a Super Bowl commercial and buy airtime without researching and strategizing (companies still make this mistake), you shouldn't create a digital marketing video without developing a solid plan.

So, what is the best video marketing strategy for 2024?

It's a simple answer:

Video Marketing Series!

While a one-time creative video commercial, when done right, will be compelling and increase about 70% of qualified leads, a series of videos for your company is a more practical and comprehensive approach.

Here's why:

Engage Your Audience Regularly.

With a Marketing Video Series, your audience will be engaged and eager for more as they receive new videos regularly.

This consistent engagement keeps your brand top-of-mind and builds a stronger connection with your viewers.

Build a Loyal Fan Base

A Marketing Video Series helps create a fan base of loyal followers who will advocate for your company and increase sales through word of mouth.

These loyal fans are likelier to share your content, recommend your services, and become repeat customers.

Enhance Client Loyalty

Your current clients will feel more connected to your brand as they become part of this unique video club.

Regularly updated content shows that you are active, engaged, and committed to providing value, which helps retain your existing clients.

Boost Your Reputation

A well-executed video marketing series can significantly enhance your company's reputation.

Viewers will develop a sense of blind trust in your company as they see consistent, high-quality content that reflects your expertise and reliability.

Increase Social Media followers.

A Marketing Video Series will make people want to follow you and try to be updated on your post.

Your weekly videos will attract a large audience that will start to follow you, ensuring that your messages reach a broad and engaged audience.

Effective Announcements and Updates

A Marketing Video Series is an excellent way to make announcements and share updates.

Your weekly videos will attract a large audience that follows you, ensuring that your messages reach a broad and engaged audience.

Educational and Informative Content

Creating a video marketing series allows you to explore topics relevant to your audience more thoroughly.

You can educate them about your products, services, industry trends, and more.

This positions your company as a thought leader and a valuable resource.

Improved SEO and Online Presence

People don't know that, but regular video content will significantly improve your SEO rankings.

Search engines favor websites with fresh, engaging content.

Consistently posting videos increases your chances of appearing in search results, driving more traffic to your website.

Versatility Across Platforms

A video marketing series can be repurposed across various platforms, including your website, social media channels, email newsletters, and more.

This versatility ensures that your content reaches your audience wherever they are.

Case Studies: Success Stories in Video Marketing

Example 1: Dollar Shave Club

Dollar Shave Club's video marketing series is a prime example of how a well-executed strategy can transform a business.

Their humorous and engaging videos went viral, significantly boosting their brand recognition and customer base.

The series helped them stand out in a competitive market and ultimately led to their acquisition by Unilever for $1 billion.

Example 2: Blendtec

Blendtec's "Will It Blend?" series showcased the power of their blenders by blending unusual items like smartphones and golf balls.

This creative approach demonstrated their product's capabilities and entertained viewers, leading to a massive increase in sales and brand loyalty.

Example 3: Aheva Medical

Our own Aheva Medical video marketing series showcased the power of video marketing series significantly, as they created such an extensive fan base that they generate only from that $100,000 monthly and are still going. 

Statistics to Support Video Marketing

videos Increased Engagement:

According to WifiTalents, video content is 50 times more likely to drive organic search results than plain text.

Read the video marketing statistics.

videos help Higher Conversion Rates:

A Wyzowl study shows that 84% of people say they've been convinced to buy a product or service by watching a brand's video.

Read it here

Improved Retention:

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Tips for Creating a Successful Video Series

Plan Your Content:

Outline the topics and themes for your video series.

Ensure each video has a clear purpose and message.

Keep It Consistent:

Maintain a consistent style, tone, and schedule.

This helps build anticipation and loyalty among your audience.

Engage with Your Audience:

Encourage viewers to comment, share, and provide feedback.

Use this interaction to refine your content and build a community.

Optimize for SEO:

Use relevant keywords in your video titles, descriptions, and tags to improve your search engine rankings.

Measure Your Success:

Track views, engagement, and conversion rates.

Use this data to adjust your strategy and improve future videos.

Read our detailed article on how to create a video marketing series

Common Mistakes to Avoid

Lack of Planning:

Plan your video series to avoid inconsistent content and missed opportunities.

Ignoring Your Audience:

Your audience's preferences and feedback make you successful in ensuring high engagement and interest, so do not ignore them.

Poor Quality Production:

Low-quality videos can harm your brand's reputation.

Invest in a good video production company like The Slingshot Guys.

Overloading with Information:

Keep your videos concise and focused.

Too much information can overwhelm viewers, dilute your message, as well as trying to sell to two types of people in the same video. 

See more on video marketing series from pipedrive

Conclusion

Video marketing is no longer a luxury; it's a necessity.

A well-planned video marketing series can transform your business by engaging your audience, building loyalty, enhancing your reputation, and driving sales.

At The Slingshot Guys, we ensure you have the best video marketing strategy tailored to your needs.

Contact us today to start your journey toward a successful video marketing campaign.

See a sample a law office Marketing video series!